Measure and Test. Repeat!

One of the things we have been reviewing and measuring this past month are how simple little changes can have a HUGE impact on how many website visitors contact your dealership and where each of the contacts are in the sales process. Let me give you a few examples:

Example 1:
Website Visitor: First Time RV Buyer
Profile: Has been searching on the Internet for a few weeks. Has a husband and 3 smaller children. Owns a truck but not sure if a fifth wheel is the way to go for sure.
Summary: This website visitor IS NOT going to call you yet. She wants to find the right information to help her confident in her knowledge before contacting your dealership. You may think she's ridiculous, but more and more these types of website visitors will be showing up at your virtual dealership. What do you have on your site that will build her confidence and persuade her to call YOU?

Example 2:
Website Visitor: Previous Customer
Profile: Has a trade. Knows exactly what features he wants. Is searching rv dealer sites, including yours, to see where his price and availability might be.
Summary: Do you have the features and specs of your units listed along with your new and used units on your site?

Okay, I digressed a little and got on my soap box. The point is do you have the right information for the different types of visitors that are coming to your website?

To pick up on the simple little changes and the effect they can have...

These two different types of visitors may end up viewing the same unit on your website. To accomodate the different visitors we recently added two different contact links/buttons on the unit page, instead of the typical one link or button that might say Contact Us.

The two links/buttons we added were...

'Request More Information' and 'Request A Price'

Just doing this simple change, which costs virtually nothing to do saw an average lead increase of nearly 100% from our dealer websites. Almost too good to be true.

One other thing to consider is that a simple little change can also have a negative affect on the results you are trying to achieve with your rv dealer website.

Making changes to your website should be deliberate and purposeful. DO NOT make changes if you do not have a reason that balances with your website goals. The only way you can make educated and purposeful modifications is to measure your website metrics and results.

Don't take your website lately. It can be a great marketing tool and drive more sales to your dealership. If you don't have the resources on staff to help you out the folks at Interact RV has RV dealer website software that can help you out!