What might audio do for you?

I recently saw this article (http://www.melodysmommy.com/WAHM/WAHMLibrary/Articles/E-
Bay/Boost-Sales-With-Audio.html) and my thinking juices started to flow. How powerful could audio be? What value would it bring to a customer? For sure it would depend on the type of product or service that you offer. How might it be used?

It would seem logical that someone might be willing to listen and retain more than if they were to read it. That doesn't mean that you would skim on the content though. There are different segements of customers with different personas coming to your site. Each having their own selling style. Audio could really help persuade those that comprehend well when listening.

Use it to tell them about the features, but more importantly the benefits. Paint a mental picture with your words that appeals to the positive emotions they will receive when using or just owning your product or service. Printed words have a very difficult time using voice inflection. Do you remember what it was like when your primary school teacher was telling you a great story. You could put yourself right there in the adventure. Use audio to do the same with your prospects.

If your website visitor has landed on the page with the audio, they probably didn't get there by accident. They had to take an action to get there. Don't take that visitor for granted and use every applicable method you can to persuade them to the next step in the selling path.