Don't Let Your Emotions Make Decisions for You

My mind was racing after a late night of Ecommerce strategy meeting last night, but I couldn't muster the strength to pound the keys, so I opted for the History Channel instead. So, today you get my 'after thoughts'. You know the kind ... the ones that seem more like common sense after you've had time to absorb and evaluate the ideas from a meeting.

The first rule of Ecommerce should be - Only sell products that you can make money at selling. Seems obvious, doesn't it? Well, if you've ever tried to start any business for that matter it is soooo easy to get too 'involved' with the emotions of your business. Don't keep offering products just because it took a long time to get the vendor relationship, get pictures and content, and get it into your site. Take a serious look at what you are selling online. Figure in every cost, including your time, drop ship fees, etc... And GET RID of any product(s) that you can't make money on.

Take this approach and you will change the direction and momentum of your online business. It's amazing what a simple thing like a 'choice' can do for you.

Until next time - It's hard to read the label when you are inside the bottle.