Staying True to Your Core

What are you all about? What are you really good at? What makes you tick? What keeps your mental gears turning when you are supposed to be sleeping? Add all these up and you should get something that will help define your core. Whether it be your individual core or your business core.

From a business standpoint I learned a self-shaming lesson in keeping true to my core. Nearly three months ago we took on a project with a company that has nothing to do with the RV Industry. To make a long story short, we were plenty busy with our 'core business work' that we just couldn't muster the resources to pull the project together and finish it well. After talking it over with my most trusted advisor (my wife:) and thinking it through for a few days I picked up the phone and gave the dreaded phone call.

Was this client mad? No, and I am grateful that they understood for the most part. However, it was a great lesson/reminder that it is important to stay true to your core.

Until next time...