It's been a few years now that I take our vehicles to the quicklube for oil changes and fluids maintenance. Whether you think that's a complete waste of money, like my dad, or you do it yourself it doens't matter ... just continue reading...

If you've been into a quicklube type establishment lately it's quite an experience in its own right. Aside from the fact that they use technology well to keep tabs on your maintenance history and if you can get over the techs yelling out what they just completed ... have you noticed the LARGE menu of services they have available on the walls? All kinds of services related to fluids, wipers, lights, tire rotations, and 5 different kinds of oil changes. Oil changes for old cars, new cars, high mileage cars, basic oil, and pure synthetics. So that's what I'm used to when it comes to oil changes. Choices with good explanations that I can understand and make decisions on.

For major repairs I take my vehicles to more of a traditional 'auto garage'. Today I was having a mechanical issue so I tookmy car there. Because I was there, my car also needed an oil change, and it was convenient I asked the attendant for an oil change as well. Because my car has 166,000 miles on it I asked for a blend of oil for higher mileage cars and I got a dumb and confused look. He kinda sputtered and muttered a bit and then came up with a 'high mileage oil change service'. You know the kind ... the made up kind.

That was when it all clicked. My Menu Selling Moment of Truth. As I looked around there weren't any large menus on the walls that I could (or he could for that matter) choose from. Nothing that gave me (or him) the information I needed to make an informed, confident decision about my high mileage oil change.

We do so many different Internet marketing things for our clients and we've done a less than stellar job of putting them into a menu that both makes it easy for them to understand and also for us to remember and explain. You can bet that in the near future we'll be putting those menus of available services up!

What about you and your business? Are the products and services you offer displayed in an easy to understand, expected, and predictable way?

Until next time...