Anatomy of a Decision

Have you ever tried breaking down the process of why and how you make decisions? Over the past few weeks I've been involved in some pretty crazy decision making processes. What I've concluded is that to understand the reasoning or method behind a decision, start by working backwards.

Take the proposed decision and start looking backward through the goals and motivations of the person or group making the decision.

Here's an example. RV Dealership owners are fantastic folks to work with. Each one seems to be so different. Some eccentric, some rednecks, some arrogant, but all trying to do their best. We work with some that don't understand the Internet and don't pretend to. Then we work with some who don't understand the Internet yet think they do.

When trying to make decisions about their websites and Internet marketing they want it done a certain way. Yet, if you really dive into the motivation and goals of the proposed decision you can begin to understand their thinking and reasoning. What I find very interesting is that typically hidden someone inside their motivation is the right answer. They just don't know how to turn their motivation into the right result. So, what they usually do is fall back on what they know and understand.

With all that said I'm learning to find that 'right answer' within my clients and my own motivations. The key is then taking that 'right answer' and matching it up with an understandable result. That part can take some work. For me it's finding the right experts to help expand my breadth of results available to me. For my clients it's having them trust me that I am the expert.

Until next time...