RVIA in Louisville

WOW!!! What a great time in Louisville this year. It was exciting to see and talk with so many RV Dealers that are looking forward to the upcoming RVing season. Yes, there are always challenges to overcome, but the overwhelming mood was positive.

The most exciting part of our conversations had alot to do with both foundational and innovative ideas and concepts in Internet marketing. Seeing the online landscape not as a necessary evil, but rather as a platform for being creative and marketing your RV Dealership in a way that uses new technology as an advantage. Great stuff.

Mike, Jeff, and I drove to RVIA in Louisville from our headquarters in Michigan and Ron flew in from Texas. Something I 've always wanted to do was stop in Ann Arbor, MI and visit Zingerman' Deli. You might be thinking so what ... a deli, a place to eat, a restuarant ... but trust me this place is a lesson in customer service that is to be recond with. I'd been reading about the guys who created the deli and the Zingerman Community of Businesses. I'm telling you ... it's worth going out of your way for the experience.

One of the moments that stands out in my mind is the wait ... yes, the line ... waiting for your food. Funny thing is you didn't mind it. I truly mean it. Once we did get to the 'order taker' she took so much time with us, asking us questions about food, about where we were from, and went back behind the counter to get us samples to try before we finalized our order. You couldn't help but get the feeling that as a customer you were super important to them. A lesson for us all! Your customers matter and if it wasn't for them ... well, you figure it out:)

Interested in learning more about their customer service ... read their book called Zing Train.

Until next time...