by Kevin
January 5, 2008 21:58
In my last post (RVIA in Louisville) we touched on using Internet marketing and new technology as an advantage for your RV Dealership instead of ignorning it and hoping it goes away ... maybe because you think it's costly or you just don't understand it.
Over Christmas the Wallenbeck Family traveled back home to Watkins Glen, NY where I grew up to spend some time with my extended family. Weather was gracious to us over the 1400 miles back and forth and it was a great time. When I travel and even at home I enjoy visiting local coffee shops. Not because I enjoy coffee that much (only been drinking it for a year), but rather because each one is typically unique and has a Unique Selling Proposition (USP). I'm not talking about Starbucks or The Beanery, but local, sole proprietor type java houses.
Take for instance StoryLines (see photo) in my small hometown. You can see the outside in the photo ... it looks interesting and has character. You walk in and it feels warm and cozy. Well placed rows of family friendly books. Comfortable lounge chairs and many games to play with a friend. And yes ... thy sell coffee which is where they make their money ... obviously. Yet, they provide all those other unique features so that you'll stay and drink your coffee and make plans to meet your friends there again. Maybe you'll pick-up a book and read it. Maybe you'll like it and buy it for yourself or a friend.
All about a coffee shop to get your mind in motion and get you thinking ... What's your RV Dealership offering ... more specifically what is your website offering to shoppers and customers to keep them coming back? The average RV shopper will visit multiple dealership and manufacturer websites many different times before stepping onto your lot or picking up the phone and calling.
We've been so blessed at InteractRV where we offer
RV Dealer Website Design and Marketing Services, to have been given the opportunity to work with so many of the nations top RV Dealership's and help them with their website and Internet marketing efforts.
Without giving away secrets to our and their successes ... we continue to research and analyze what RVing folks want and need ... create plans to meet those wants and needs ... then build website features and implement marketing ideas to earn more business ... finding niches along the way while meeting the desires of customers.
We've all heard the slogan Got Milk? Well, have you Got Niche?
by Kevin
July 24, 2007 14:49
Been busy these last weeks traveling through NY, VT, NJ, PA, and OH. Our family has taken to the road in our Rockwood Roo and paid for Chevy Astro. As I write this I'm sitting in the shade in the Upper Peninsula of Michigan enjoying the birds chirping and crackling of the campfire. Somethings are meant to be enjoyed. We've setup a website so everyone can learn more of the Wallenbeck Family Travels.
On the business side of things we've been steadily growing in keeping with our plans for 2007. We've been blessed to have the opportunity to serve some really great RV Dealerships like Russ Dean RV, National Travelers RV, Sagon RV, and many many others. They've already begun to realize the benefits of what InteractRV is able to do for them. Pretty satisfying stuff.
Even in keeping with our pre-determined growth plans for 2007 it still is amazing to me all the demands and pressures that come with operating and progressing a business. It's all good and I wouldn't trade it for much of anything. We'll keep on staying true to our core business values and principles and down the road we'll still have a solid company that provides truly valuable products and services to RV Dealerships across the U.S. and Canada.
Until next time...
by Kevin
July 26, 2006 14:50
At least for me, camping has come full circle. As I sit here in front of our quaint little cabin at the KOA Campground in Watkins Glen, NY with a gentle breeze swaying the trees, my girls running around with nothing to do one minute and a million the next, my wife perched peacefully on the porch swing with book in hand, and of course the wireless Internet access. What more could one ask for?
Well, not turning the computer on in the first place would be nice, however when you really enjoy what you do on a daily basis ... is it possible that work can stir the passion like a hobby does? Being on the cutting edge of website usability, behavior analysis, and technology gets my blood pumping.
Next year at this time our family plan is to be traveling the Northeast for two months in the summer. Much to plan out ... the right RV to acquire, when do we leave, which historical landmarks to visit first, which family members, friends, acquaintances do you want to see, and what is it really going to cost? Not sure yet, but I am sure that Pricless will be the larger part and not Mastercard:)
Well, back to living life in serenity. Until next time...