Back in 2005 I had this great idea to write a book or blog someday called Flip the Funnel.  Since then I've been collecting ideas/thoughts/suggestions based on the experiences at InterAct Websites, Inc..

Wouldn't you know it that someone beat me to the punch with the book, but I've still got the website and have republished the blog.  I'll get the older articles and some newer stuff as well there soon.

Flip the Funnel is an idea/concept based on taking the sales funnel and flipping it upside down to keep more customers in your funnel vs having them escape to a competitor.  Exciting stuff and I've learned alot through our own trials and errors over the past 5 years.

If you are looking for customer rentention best practices and ideas then flipthefunnel.com may be for you.  Check it out!